Water Management
Sustainable Growing

5 Reasons Why AI Will Transform the Greenhouse Industry

Gursel Karacor
Gursel Karacor

There are so many advances and innovative developments in AI and other state-of-the-art technologies in the horticultural sector that it sometimes seems hard to keep up. In this article we will zoom in on the five reasons why AI will transform the greenhouse industry. We interviewed Gursel Karacor, Senior Data Scientist at Grodan, for some insider information. “Everyone is talking about big data, but the only practice I see happening is using the phrase in a sentence,” says Gursel.


Karacor is on a mission and that’s to get these game-changing technologies into the hands of users in the greenhouse. With over 20 years of experience in the field, he understands the technology and the concerns of growers like no other. But what do all these developments mean for growers? Before we go into detail, a short description of how AI exactly works:

“Artificial Intelligence (AI) involves using computers to do things that traditionally require human intelligence. This means creating algorithms to classify, analyse, and draw predictions from data. It also involves acting on data, learning from new data, and improving over time,” as explained by Medium.

Below Karacor shares his top 5 top reasons why AI will change the way you work (for the better):

  1. The demand for food will continue to increase. There is an ever-growing need for fresh and sustainable food created with more and more efficiency. Resources like farmlands and people working in rural areas is decreasing while the demand for food and fresh produce is on the rise. “I think greenhouses and other indoor growing facilities will play an increasingly important role in meeting the demands for food in the future. Therefore, support of intelligent technology and AI is necessary now more than ever,” adds Karacor.

  2. The maturity level of technology is ready. We asked Karacor what he sees as the key trends and topics in the greenhouse these days:
  • Machine Learning (ML) is a subset of AI and makes software learn from data, so it is purely data driven. As seen above, there’s quite a lot of data and potential for accumulating this big data in greenhouse.
  • Imaging Technology, or Deep Image Recognition, enables machines to “see” through the use of photographs. Karacor mentions, “As they say, a picture is worth a thousand words and nothing could be more true here. It’s easier than sensor data and manual recordings.”
  • Robots are autonomous or semi-autonomous devices for certain tasks that are often tedious, repetitive, time consuming or dangerous.
  • Edge-AI: While general AI calculations and modelling is executed on a main server/cloud (which is time consuming), in Edge-AI all calculations are done on the ‘edge’ of the device or robot. The calculations are carried out right there on the robot itself, hence making much faster decisions possible. This is especially important for real-time operations.
  1. Growers are ready. Growers are following the advances in technologies closely. They still struggle with questions like I have lots of data but how can I make use of that? Will I fall behind my competitors? Is my growing strategy optimal? But according to Karacor, they are very keen to learn and willing to make use of the data they get from popular technologies like AI.

  2. Big data creates great potential for personal and local solutions. The quality and quantity of data is so important, but very tedious for growers to collect. By using only a few photographs, AI technologies can help growers to register crops. This data can be used in many applications, including forecasting. Grodan’s latest innovation e-Gro, for example, enables yield prediction up to 4 weeks. Additionally, growers can benefit from more general AI-based predictions and data-driven recommendations in the greenhouse. Big data also presents the potential for grower-specific intelligent solutions. Human experts have generic rules, but specific growers in certain regions with specific climates should have customized solutions. “This will make a real difference,” says Karacor. “A continuous flow of big data by Machine Learning and AI will let us utilize all these assets. It’s very exciting.”

  3. Automation for utmost efficiency. There is still a lot of manual labour in the greenhouse for tasks such as planting, crop registration, harvesting, etc. These are tedious, repetitive and time-consuming tasks that could be performed by, for example, robots. The need for automation is not just for efficiency related reasons, but also health and security issues e.g. transmission of virus, bacteria and diseases (reducing human to human, human to plant contact), as we have clearly realized during the COVID-19 pandemic.

Karacor’s advice regarding the last point: “The good thing is that these solutions are user-friendly. If you work with the right people, it will be surprisingly easy and very fruitful.”

20200410 GR ILL 5062

Download the whitepaper about the start of data-driven growing

Download the whitepaper about the start of data driven growing and read more what data-driven growing is and how it can help you.

20200410 GR ILL 5061

Download the whitepaper about the impact of data-driven growing

Download the whitepaper about the impact of data driven growing and read more what data-driven growing is and how it can help you.

Latest blogs

Jan van Staalduinen foto 1
Sustainable Growing

Hen Groenewegen after 10 years of experience: ‘Grodan Grofit is tailor-made for gerbera cultivation’

Grodan Grofit is the preferred substrate for gerbera growers. The stone wool cubes come in a pot, covered by a solid, 2 cm thick stone wool disk, ready to use. Colours of Nature members swear by it. “All but one of us are using it”, says grower Hen Groenewegen of EveryD Flowers. “Consistent quality, an easily controllable water balance, vital roots and sufficient firmness during harvesting; that’s how we like it”.

Read more
grodan, blog, huub
Sustainable Growing

A peek behind the scenes at Grodan

Have you ever wondered what happens behind the scenes to ensure that you receive the Grodan products you’ve ordered? Find out by reading a series of interviews with some of the people involved! In this edition, we spoke to Huub Hermus, Key Account Manager Vegetables for the west of the Netherlands.

Read more
Grodan, shoot, e-gro, Gursel Karacor

Why Crop Registration Matters – e-Gro customer case video’s

Crop registration is a key activity in your greenhouse in order to know how your crops are growing, based on this information you can set better your growing strategy and adjust whenever it’s needed. Watch the video’s below to discover more about why crop registration matters and how it’s applied in practice at the Dutch tomato greenhouse company ‘Van Rens’.

Read more
grodan, blog
Sustainable Growing

Grodan experiments with recycled plastic in foils: 'Quality is guaranteed.'

Grodan has been working on various recycling trials for several years, an important step when it comes to sustainability. What are the benefits for growers when we use recycled materials in our products, how exactly does it work, and what is involved? Susanne Ruthenberg, Grodan International Product Quality Manager, clarifies these questions in this interview.

Read more